Career Strategy · Executive PresentationP1
Help a business audience interpret the data
Former management consultant Jeff Su demonstrates ways to make charts more interpretable, including giving context and avoiding mismatched comparisons. The examples are practical, not universal rules for every analysis.
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Lesson’s central idea
Use the visual to answer a question: provide a fair comparison, emphasize the relevant signal, and help the audience understand what the data can and cannot establish.
Advice cards
Every distinct, useful career strategy tip from this video, with its source moment and a reality check.
3 tips · 1 category
Tip 01 · Comparisons
Never leave a key number without a useful comparison
What to do
Su argues that one figure alone often lacks context and recommends comparison with relevant historical data or benchmarks.
Why it may help
A reference point helps viewers judge scale and direction.
Practical adaptation · verify your details
Compare like periods, customer groups, and definitions; state where the benchmark came from.
When it may not fit
A benchmark must be comparable and credible; “any number” is not better than none if it misleads.
Independent cross-check
Waterloo business-case guidance emphasizes a defined basis for analysis and decision alternatives.
Tip 02 · Chart clarity
Remove visual details that compete with the finding
What to do
The video demonstrates editing chart elements to make the intended comparison easier to see.
Why it may help
A simpler visual hierarchy can help a busy audience focus on the relevant pattern.
Practical adaptation · verify your details
Highlight the one series under discussion and keep the legend, date range, and source visible.
When it may not fit
Do not remove units, uncertainty, source, or context simply to make the chart look cleaner.
Independent cross-check
Manchester and Waterloo guidance recommend clear labels and accessible, interpretable visuals.
Tip 03 · Narrative
State what the chart shows and why it matters
What to do
Su presents data visualization as part of telling a persuasive story, not just displaying a graph.
Why it may help
An explanation helps the audience connect the visual to the question under discussion.
Practical adaptation · verify your details
Use a headline that states the finding, then describe the comparison and one caveat aloud.
When it may not fit
Persuasion should come from accurate interpretation, not selective scales or cherry-picked periods.
Independent cross-check
UOW supports purposeful presentation structure; Waterloo supports clear, accessible data displays.